It gives us a little bit more freedom,” said Dateline executive producer Liz Cole.ĭateline’s showcasts are also popular - the audio version of Dateline’s TV broadcasts have drawn 775 million downloads since its 2019 launch, with over 30 million downloads in July, according to a Dateline spokesperson citing Simplecast data.ĭue to the “ebbs and flows” of content creation (dependent on factors such as how many nights a week Dateline is on NBC), the Dateline team has not yet needed to expand its staff to produce the podcasts or the additional episodes, Cole said. In a way where we’re not beholden to a network clock with a certain number of minutes and a certain number of commercial breaks. The podcasts give “us an opportunity to tell stories in a different way. You can give all the details.”ĭateline’s podcasts often go deeper into the true crime stories told on TV or provide updates on stories covered in the past. Dateline moved into the podcast space in 2019. “That’s one of the great things about podcasts. “Every single episode of Internal Affairs is about as long as a Dateline hour” with commercials and credits removed, Mankiewicz said. They will continue to get an episode a week early for the rest of the series. Subscribers will get early access to the first two episodes of Dateline’s tenth podcast, called “Internal Affairs” and hosted by Mankiewicz, a week before its official debut on Sept. The episode is an update on the disappearance of a Louisiana college student, a decade after the original Dateline episode aired. The first perk Dateline podcast subscribers will get is a bonus episode from correspondent Josh Mankiewicz on Sept. Apple declined to share exactly how many subscriptions or subscribers it has on Apple Podcasts. Over 25% of the top 100 shows in Apple’s “Top Shows” chart now offer a subscription. Since June 2021, the number of Apple Podcast subscribers has gone up by more than 300%, a spokesperson said. Apple first introduced paid podcast subscriptions to its Apple Podcast app last April, providing another avenue for podcasters to make revenue from their work and giving listeners an option to consume content without ads. Until now, Dateline’s podcasts made revenue through inserted ad spots. ![]() It’s also a reward for superfans,” said David Corvo, Dateline NBC’s senior executive producer. Podcasts are “another extension for those that don’t want to or don’t watch the television program to experience it.
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